As a result, we were able to come up with two radical meaning innovations for album covers. Within the context of recorded music, and using script analysis theory to define meaning, we studied the evolution of album covers. We investigate this assertion with an action oriented case study using a research through design approach. Here we look at how design-driven innovation can be based on a thorough understanding of a product/service's current meanings and lost meanings of its predecessor(s). Design-driven innovation takes distance from users in their current context, but instead proposes radical new meanings to users that address new potential needs. In this paper we explore how to enrich design-driven innovation by considering the dynamic nature of such innovation as a result of history and evolution.
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